You’ve got to feel sorry for Oz comeback queen Nicole Trunfio. One minute, she’s on the August cover of Vogue Australia (^) and hooked up with prestige international campaigns such as Guess? The next, her picture is being plastered all over the net adjacent to the term “Junkie Chic”. With rather a lot of tabloid assistance from Rupert Murdoch. Who, funnily enough, owns the Australian license to Vogue.
According to this snippet headed “Junkie Chic” in The New York Post’s Page Six gossip column yesterday, adjacent to a photograph of Trunfio:
“AMY Winehouse is hardly a role model, but Guess? is inspired by the drugged-out singer. A rep for Nicole Trunfio, the new face of the line, told Page Six her look "mimics the singer's iconic thick black eyeliner and infamous beehive, adding a little rock and roll to their pinup image." The scorching 22-year-old catwalker is also in the new BCBG Max Azria campaign, shot by Patrick Demarchelier”.
Just do a Google web search with the terms "Junkie Chic" and "Nicole Trunfio" and you'll see how many outlets picked up the Page Six story.
These are the potential pitfalls, presumably, of being asked to channel a figure as notorious as Winehouse for a fashion job.
But it's funny how commentaries can vary.
Recently (although I can’t locate the original item, this comes via a cut-and-paste job in TFS) the Fashionista blog picked up the Trunfio/Guess story, with this scan of a Guess? ad as well as these kinds words to say about Trunfio:
“The new Guess? ads are out, and they're great, but a little bit sad.
After all, if Amy Winehouse were healthy, she'd look exactly like this picture of a sultry beehived babe, as embodied by Aussie model Nicole Trunfio”.
And perhaps I’m not looking in the right places, however I can’t seem to find the words “Junkie Chic” splashed all over the net next to Coco Rocha’s name.
That's in spite of the fact that Rocha, a top Canadian model, recently appeared in no less than a Chanel campaign styled up to look very much like Winehouse:
Was Winehouse the muse for Chanel creative director Karl Lagerfeld?
On yes indeedy - well at least, as it happens, according to yet another Murdoch-owned tabloid on the other side of the pond.
On December 10, on the occasion of Chanel’s Paris-Londres pre-Fall 2008 fashion presentation in London, The Sun newspaper headlined its Chanel coverage with:
“WINEHOUSE IS THE BEES KNEES”
And then quoted Lagerfeld on his muse for the show’s styling, which included heavy cat’s eye eyeliner and beehive dos à la Winehouse.
Lagerfeld told The Sun:
“She’s a style icon.
“She is a beautiful, gifted artist. And I very much like her hairdo. I took it as an inspiration. Because, in fact, it was also Brigitte Bardot’s hairdo in the late 50s and 60s. And now Amy has made it her own style.
“So, when I saw her, I knew it was the right moment. Amy . . . she is the new Brigitte.’”