Thursday, January 22, 2009
courtney love for superfine
Question marks may still hover over the exact nature of the involvement of upwardly mobile Oz model Myf Shepherd in Miu Miu’s spring/summer 2009 campaign, which stars Katie Holmes. Even if Shepherd's Australian agency confirms that she was most definitely photographed for the campaign in November. But here is one new celeb fashion connection that Shepherd has definitely made. Frockwriter can reveal that Shepherd is about to join Courtney Love and US model Missy Rayder as the latest ambassadors of cult London-based denim line Superfine.
myf shepherd for superfine
Love, Shepherd and Rayder were photographed by Dutch photographer Jan Welters wearing nothing but a pair of Superfine’s cult skinny Liberty style. Shepherd is also photographed in the Rock style.
myf shepherd for superfine
Rayder is Superfine’s official season face and will feature in the SS09 lookbook.
missy rayder for superfine
From February, the images of Love and Shepherd will appear exclusively on the company's website, the latest inductees to Superfine's It girl photo gallery.
Shepherd's inclusion in the gallery is a definite nod to her 'hot' model status.
The gallery, which dates back to 2003, has so far embraced some of the modelling world’s biggest names, from Kim Noorda to Laetitia Casta, Irina Lazareanu, Doutzen Kroes, Malgosia Bela, Anne Catherine Lacroix, Tasha Tilberg, Hannelore Knutz, Kirsten Owen and French singer/actor/model Joana Preis.
Shepherd is only the second Australian model to feature in the Superfine gallery after Emma Balfour.
Welters is the husband of Superfine co-counder, and Sydney native, Lucy Pinter, who launched the brand with British illustrator-photographer Flora Evans.
Co-engineers, with sass & bide, of the skinny jean trend, Superfine rapidly garnered a following for its ‘sprayed on’ jean styles such as the Liberty and the Jamie, in addition to its trademark all-in-one denim jumpsuits and shrunken denim jackets.
More recently the brand has added tailored denim and as of SS09, a complete ready-to-wear collection.
Superfine’s celebrity fans include Kate Moss, Sienna Miller, Scarlett Johansson, Gwyneth Paltrow, Ashley Olsen, Madonna, Kate Bosworth, Victoria Beckham, Amy Winehouse and Liam Gallagher (yes, they do menswear).
While getting Love to pose in the company's jeans may be a great get for Superfine, the singer apparently poses topless at the drop of a hat.
Leaving aside several topless public appearances while performing with Hole, in 2006 Love appeared topless on the cover of Pop magazine and in 2007, within an editorial for Vogue Italia.
As for Shepherd, the Superfine shots are so fresh, not even her mother agency, Sydney’s Chic Management, seemed to be across them when frockwriter called this afternoon - originally asking for an haute couture update.
No news yet, however Shepherd is currently in Paris doing the casting rounds for the SS09 HC shows, which start on Monday.
Considering that Shepherd happens to be a face of the SS09 global campaign for Levis 501, as shot by David Vasiljevic - and, pending the other casting, possibly even 'the' face of the season - frockwriter wonders if perhaps the Superfine shots might prove tricky for Shepherd.
We’ll keep you posted.
All images supplied by Superfine.
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